Hung-Tai Tsou is an associate professor of the Department of Business Administration, Soochow University, Taiwan. He previously served at the College of Management and Design, Ming Chi University of Technology, Taiwan; the College of Innovation and Entrepreneurial, Wen Zhou University, China; and the Department of Marketing and Logistics, Ming Dao University, Taiwan. In addition, he previously served as the youth entrepreneurship mentor of Wen Zhou University and vice dean of Lifelong Education of Ming Dao University. His main areas of expertise are service innovation, consumer behavior, technology management, and industrial marketing. He has published academic papers in significant journals (SSCI and TSSCI). He has been involved in National Science Council research projects for many years and serves as a peer reviewer for various influential academic journals. He has been awarded the "Teaching Excellence" and “Research Outstanding” awards. In addition, he has guided students to win prizes such as the “TBSA National College Innovation Planning Competition” and the “Cross-Strait Innovation and Entrepreneurship Competition”.